Client

Type

Year

Ultra Wines

Strategy

2022

Business objectives

Sustainable business model
Sustainable agriculture

Project Info

Context

The natural wine sector is uniquely exposed to the challenges of climate change. Small-scale producers, committed to chemical-free and low-intervention practices, operate with limited protection against environmental variability. As an importer, Ultra Wines saw an opportunity not only to distribute natural wine but also to build a brand that connects producers and consumers around shared values of authenticity, sustainability, and human connection.

The natural wine sector is uniquely exposed to the challenges of climate change. Small-scale producers, committed to chemical-free and low-intervention practices, operate with limited protection against environmental variability. As an importer, Ultra Wines saw an opportunity not only to distribute natural wine but also to build a brand that connects producers and consumers around shared values of authenticity, sustainability, and human connection.

Strategy

As an importer, Ultra Wines needed to embed sustainability into its distribution and operational framework. Together, we developed practices that aligned with environmental and social responsibility: Responsible sourcing Partnering exclusively with growers committed to regenerative and low-intervention agriculture. Fair economics: Ensuring equitable agreements that support the long-term viability of small-scale producers. Carbon-conscious logistics Prioritizing efficient shipping, exploring regional distribution hubs, and offsetting environmental impact. Packaging innovation Encouraging the use of eco-friendly materials and piloting circular solutions such as refill and reuse systems.

As an importer, Ultra Wines needed to embed sustainability into its distribution and operational framework. Together, we developed practices that aligned with environmental and social responsibility: Responsible sourcing Partnering exclusively with growers committed to regenerative and low-intervention agriculture. Fair economics: Ensuring equitable agreements that support the long-term viability of small-scale producers. Carbon-conscious logistics Prioritizing efficient shipping, exploring regional distribution hubs, and offsetting environmental impact. Packaging innovation Encouraging the use of eco-friendly materials and piloting circular solutions such as refill and reuse systems.

Communication

We designed a communication approach that reinforced Ultra Wines’ role as both curator and educator. The tone of voice was approachable yet knowledgeable, ensuring accessibility without sacrificing depth. Key elements included: Storytelling Highlighting the people, places, and practices behind every wine to build emotional resonance. Community engagemen Hosting tastings, cultural events, and digital activations that encourage dialogue and discovery. Visual identity A design system reflecting the playful and human-centered character of natural wine, creating consistency across packaging, digital, and experiential channels.
We designed a communication approach that reinforced Ultra Wines’ role as both curator and educator. The tone of voice was approachable yet knowledgeable, ensuring accessibility without sacrificing depth. Key elements included: Storytelling Highlighting the people, places, and practices behind every wine to build emotional resonance. Community engagemen Hosting tastings, cultural events, and digital activations that encourage dialogue and discovery. Visual identity A design system reflecting the playful and human-centered character of natural wine, creating consistency across packaging, digital, and experiential channels.

Impact

Market differentiation A brand narrative that sets Ultra Wines apart from traditional importers. Community growth A loyal network of trade partners and consumers drawn to the brand’s values-driven approach. Resilient business model A distribution framework aligned with ecological responsibility and economic fairness. Ultra Wines demonstrates how an importer can transcend transactional roles, creating value through brand-building, cultural storytelling, and sustainability leadership.

Market differentiation A brand narrative that sets Ultra Wines apart from traditional importers. Community growth A loyal network of trade partners and consumers drawn to the brand’s values-driven approach. Resilient business model A distribution framework aligned with ecological responsibility and economic fairness. Ultra Wines demonstrates how an importer can transcend transactional roles, creating value through brand-building, cultural storytelling, and sustainability leadership.

Credits

Photography Tymoteusz Maciejwski