Client

Type

Year

Elementy Wear

Communication

2021

Business objectives

Influencer engagement
Sustainable lifestyle

Project Info

Context

Partnering with influencer agency Made Me we developed and executed narration concept combining fashion, storytelling and sustainable fashion. We combined educational messaging around the “spend day with me” format for instagram stories takeover. In addition to the methodological information we crafted the visual narrative and executed photoshoot highlighting how working in fashion industry can be a tool to enforcing change from inside and approaching creative work with sustainability at the center of mind.

Partnering with influencer agency Made Me we developed and executed narration concept combining fashion, storytelling and sustainable fashion. We combined educational messaging around the “spend day with me” format for instagram stories takeover. In addition to the methodological information we crafted the visual narrative and executed photoshoot highlighting how working in fashion industry can be a tool to enforcing change from inside and approaching creative work with sustainability at the center of mind.

Strategy

Leveraging personal narratives to make sustainability tangible and relatable. Sustainable education: Integrating clear, actionable messaging that informed audiences about responsible fashion choices. This approach ensured that sustainability was woven naturally into the content, rather than presented as a separate or prescriptive message.

Leveraging personal narratives to make sustainability tangible and relatable. Sustainable education: Integrating clear, actionable messaging that informed audiences about responsible fashion choices. This approach ensured that sustainability was woven naturally into the content, rather than presented as a separate or prescriptive message.

Communication

To bring the strategy to life, we employed a multi-layered content approach: Instagram Stories “Spend a Day With Me” takeover Stylist shared a full-day perspective on working in fashion with sustainability at the center, combining educational messaging with authentic lifestyle content. Visual storytelling We crafted a cohesive visual narrative and executed a professional photoshoot that highlighted how sustainable practices can be integrated into fashion and creative work. Content integration All messaging and visuals reinforced the idea that working from within the fashion industry is an opportunity to drive change and model responsible practices. This methodology ensured the campaign was both informative and engaging.
To bring the strategy to life, we employed a multi-layered content approach: Instagram Stories “Spend a Day With Me” takeover Stylist shared a full-day perspective on working in fashion with sustainability at the center, combining educational messaging with authentic lifestyle content. Visual storytelling We crafted a cohesive visual narrative and executed a professional photoshoot that highlighted how sustainable practices can be integrated into fashion and creative work. Content integration All messaging and visuals reinforced the idea that working from within the fashion industry is an opportunity to drive change and model responsible practices. This methodology ensured the campaign was both informative and engaging.

Impact

The campaign successfully: Elevated awareness of sustainable practices within the fashion industry. Demonstrated how influencers can authentically communicate educational content without compromising style or aesthetic. Delivered high engagement on social media through storytelling

The campaign successfully: Elevated awareness of sustainable practices within the fashion industry. Demonstrated how influencers can authentically communicate educational content without compromising style or aesthetic. Delivered high engagement on social media through storytelling

Credits

Photography Kacper Żywicki and Tymoteusz Maciejewski

Cooperation Made Me agency